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2011/05/23 (Mon)
1. on the ground   idiom   

原句: We have people on the ground in each of the markets we're in.

意思: in the place where sth is happening and among the people who are in the situation, especially a war

例句: On the ground, there are hopes that the fighting will soon stop.


2. not all sth is cracked up to be   idiom   

原句: Still, online deal experts warn that group deals, like traditional promotions, aren't all they're cracked up to be.

意思: not as good as people say 

例句: He's not nearly such a good writer as he's cracked up to be.



3. unbeatable   adjective   

原句: Says the sites often have "unbeatable deals" they can offer by taking advantage of volume discount.

意思:
a. impossible to defeat
b. impossible to improve 

例句:
a. This year the team has shown itself to be almost unbeatable.
b. Who can deal with these unbeatable offers?



4. caution   verb   

原句: But he cautions, "There are plenty of other types of deals available and many other factors consumers should consider before making an impulse purchase".

意思:
a. to warn sb about the possible dangers or problems of sth
b. to warn sb officially that anything they say may be used as evidence against them in court
c. to warn sb officially that they will be punished if they do sth wrong or illegal again

字源: Middle English (denoting bail or a guarantee; now chiefly Scots and US): from Latin cautio(n-), from cavere ‘take heed’. 

例句:
a. Sam cautioned him against making a hasty decision.
b. Suspects must be cautioned before any questions are asked.
c. She wasn't sent to the juvenile court; instead she was cautioned.



5. impulse   noun   

原句: But he cautions, "There are plenty of other types of deals available and many other factors consumers should consider before making an impulse purchase".

意思:
a. a sudden strong wish or need to do sth, without stopping to think about the results
b. a force or movement of energy that causes sth else to react
c. something that causes sb/sth to do sth or to develop and make progress

字源: early 17th cent. (as a verb in the sense ‘give an impulse to’): the verb from Latin impuls- ‘driven on’, the noun from impulsus ‘impulsion’, both from the verb impellere, from in- ‘towards’ + pellere ‘to drive’. 

例句:
a. He had a sudden impulse to stand up and sing.
b. The impulse is conducted along the length of the wire.
c. He was motivated by the impulse for social reform.
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